Acquisition

AppTracker

• ★ Basic and Re-Targeting Campaign
• Users redirection according to OS version
• Installation attribution information from SDK
• Detection of fraudulent installations
• Installs
• Using EMMA Apptracker
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General

• ★ Tracking with Apple Search Ads
• ★ Google Adwords Integration (New API)
• Facebook Reengagement Campaigns
• Discrepancies - How Does EMMA Count Installs Compared To App Store and Google Play?
• Tracking Facebook
• Google Adwords tracking
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