Acquisition

AppTracker

• ★ Basic and Re-Targeting Campaign
• Users redirection according to OS version
• Installation attribution information from SDK
• Detection of fraudulent installations
• Installs
• Using EMMA Apptracker
See all 8 articles

General

• ★ Tracking with Apple Search Ads
• ★ Google Ads Integration for Universal App Campaign (UAC) measurement (New API)
• Facebook Reengagement Campaigns
• Discrepancies - How Does EMMA Count Installs Compared To App Store and Google Play?
• Tracking Facebook
• Google Adwords tracking
See all 10 articles