EMMA guarantees minimum response times in the resolution of content requests for In-App formats. These guaranteed response times are subject to the implementation of the SDK in your App and the user's connection. To do this, review good practices in the implementation of the SDK.
Average response times for In-App formats
Minimum time (1) | Average time (2) | Maximum time (3) | |
AdBall | 0,1 seg. | 0,5 seg. | 0,8 seg. |
Banner | 0,2 seg. | 0,9 seg. | 1,0 seg. |
StartView | 0,2 seg. | 0,7 seg. | 1,5 seg. |
Native Ad | 0,2 seg. | 1,0 seg. | 1,2 seg. |
- (1) Minimum average time for 50% of requests received by EMMA.
- (2) Average time for 95% of the requests received by EMMA.
- (3) Maximum response time for 99% of requests received by
Average response times for event tracking
Minimum time (1) | Average time (2) | Maxium time (3) | |
Track Event | 0,5 seg. | 2,3 seg. | 4,5 seg. |
Track Event with Rules | 0,5 seg. | 1,8 seg. | 1,9 seg. |
- (1) Minimum average time for 50% of requests received by EMMA.
- (2) Average time for 95% of the requests received by EMMA.
- (3) Maximum response time for 99% of requests received by
Data loading considerations in Native Ads
We must also bear in mind that in the formats that you need to download additional content such as images, you should also take into account that loading time, since in environments where we have a volatile connection such as 3G or 4G environments and depending on the coverage , we may experience longer download times.
Here is an example table for load times:
Image size | 3G | 4G | WiFi |
100 Kb | 0,9 seg. | 0,03 seg. | 0,01 seg. |
500 Kb | 4,7 seg. | 0,18 seg. | 0,07 seg. |
1 Mb | 9,5 seg. | 0,36 seg. | 0,14 seg. |
2 Mb | 19 seg. | 0,72 seg. | 0,28 seg. |
Succes ratio
Success Ratio | |
AdBall | 99% |
Banner | 99% |
StartView | 99% |
Native Ad | 99% |
Track Event | 99% |
Track Event with Rule | 99% |
Performance reports
Below are indicative performance reports on the correct implementation of the EMMA SDK in Apps.
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