With the new uninstalls tracking feature you can establish which users leave your app in real time.
If you want to start viewing the uninstalls of your app in EMMA, it doesn't necessary add more code to the integration but you have to review that you have this requirement.
1. Android SDK version equals or more than 4.2.11.
3. Enable the uninstalls tracking in your plan. Go to My Account > My Plan, check the feature and save your changes with the Upgrade button (Free for 2018!).
How EMMA calculates the uninstalls of your App
EMMA calculates the uninstalls of your app in less than 24 hours without having to wait 7 days, 2 weeks or one month to establish that the user is no longer actively using your app.
For this, our uninstalls tracking sends a silent notification each 24 hours to all users. If the user has uninstall the app, we receive a Google or Apple error indicating that this device already has not the app. When this error is received from Apple, EMMA will tag iOS devices with the uninstall event. For Android devices, EMMA verifies this state with a second and third notification, 6 hours and 12 hours after. In the third KO, EMMA will check this device with the uninstall event. .
Apart from the normal push notification, with the silent notifications the user doesn't see and doesn't receive any indicator that our system is verifying the status of the app in his device. Also, the silent notifications can be sent to all users even these users have disactivated the normal push notifications.
Where to see the uninstalls of your app
To see the uninstall data you have to go to Labs BETA > Uninstalls. Once you are in, you can see all data relative to uninstall of your app according to the selected date range.
Upper right you can find two filters:
- Date range: Choose the range to apply in the reporting. The uninstalls will be attributed to the date of the first KO received.
- Origin: You could filter by paid or organic traffic. The uninstalls filtered like "Paid" are those that come from attributed users from the Apptracker campaign in the moment of the install.
Also, in addition to the filter, you can find four kpi's in the top of your screen:
- Uninstalls: number of uninstalls (for the date range and type selected)
- Uninstall rate: percentage of uninstalls respect to the number of installs in the date range and type selected.
- App Version: app version that has more uninstalls in the date range and type selected.
- Source: origin with more uninstalls in the date range and type selected.
In this screen, we have three graphics:
1. In the first graph, called Uninstalls, we can see the breakdown of the uninstalls by operative system and country. Besides, we can also see the installs to be able to do a group comparison between the number of installs and the number of uninstalls.
You can choose to have the data group together daily, weekly or monthly.
2. In the second graph, called Sources, we will see all the uninstalls by source of attribution and compare it with the installs. As in the previous graph the data can be grouped by day, week or month.
3. In the App Versions (the last of this section) it will be shown the data broken down by the app version that have more uninstalls. As in the previous graphs, it will be shown the number of installs and the data will be group daily, weekly or monthly.
All this uninstall graphs will be updated every 8 hours