Powlink is the advanced technology that allows EMMA deeplink generate an intelligent link can distinguish several different scenarios:
The user does not have the app installed on your device. In such a case the link will redirect the user to App Store or Google Play depending on the operating system of the device (iOS / Android respectively).
The user already has installed the app on your device. In this case, the link will open the App, so that from any other App possible to link the content that we have in our App.
Powlink integrated into a single link Link Universal iOS and Android App Links, maximizing native implementations deeplinks.
How to set up your App to use Powlink
First you need to set the My Account / Media Source settings in your App your section the following:
Google Play ID and Cert Fingerprints to support Android Powlink
App Store and App Bundle ID Team ID for Powlink in iOS.
Powlink.io subdomain to be used.
How to use Powlink
When add or edit a Source (traffic source) for a campaign, we have the Powlink section, which can enable each Source we have.
In this section, we will introduce the destination you want to send the user should have our App. By way of example a structure of the type page / product (page / product) is suggested. This will be the screen and / or section to be displayed to the user when opening the App. When saving, this path will be used to generate the Powlink on powlink.io domain.
Once saved, the list of sources of the campaign, we can have the URL of our Powlink and share it publicly with our suppliers / means for measuring your campaigns to attract users.