How to schedule campaign alerts
1. Login EMMA website and go to My Account > Alerts
2. Add your alert preferences:
Contact email: Add email where you want to received your campaign alerts. You can add multiple emails so, in this case, you should enter it separated by commas.
Campaign activity: Check the boxes you want to receive alerts about if the campaigns have not this event data since 1 week:
|Installs||Non-organic new users|
|Sales||Sales coming from non-organic users|
Insert the rates below which the alert will be fired:
|ITR less than||Install Through Rate. Clicks/Installs x 100|
|Installs||Lead Through Rate. Installs/Leads x 100|
Campaign costs: Add the amount above or below which the alert will be fired.
|Cost greater than||Total campaign cost|
|CPC greater than||Cost per click|
|CPI greater than||cost per isntall|
|CPL greater than||Cost per lead|
|ROI less than||Return on investment (Net profit/Investment x 100)|
Campaign expiration: Select how many days before the campaign expires you want to receive an alert. You should consider that if you select 0, you won't receive any alert.
Report: Select if you want to receive a weekly or monthly report of the acquisition or communication section.
What is measured in campaign alerts
|Provider||Publisher you will work with|
|Source name||Name to identify the source|
|Impressions||Impressions of the site home pages|
|Clicks||Total clicks on the redirects|
|CTR||Percentage of devices that have click in the communication among the total impressions per campaign|
|CPC||Cost per click|
|Installs||Total installs by redirect|
|ITR||Install Through Rate: Number of installs per click (%)|
|CPI||Cost per install|
Number of openings/visits in the app/mobile site.
|First Login||First time that user made a login in app/mobile site|
|Buyers||User who have made a sale|
|Revenue||Transaction orders value|
|Events||It breaks down the number of times that each of the events were performed, both those that come by default in EMMA and those that you determine for your app|