EMMA Alerts is the better way to review your campaign status with an automatic email:
How to schedule campaign alerts
1. Login EMMA website and go to My Account > Alerts
2. Add your alert preferences:
Contact email: Add email where you want to received your campaign alerts. You can add multiple emails so, in this case, you should enter it separated by commas.
Campaign activity: Check the boxes you want to receive alerts about if the campaigns have not this event data since 1 week:
| Clicks | Campaign clicks |
| Installs | Non-organic new users |
| Sales | Sales coming from non-organic users |
Insert the rates below which the alert will be fired:
| ITR less than | Install Through Rate. Clicks/Installs x 100 |
| Installs | Lead Through Rate. Installs/Leads x 100 |
Campaign costs: Add the amount above or below which the alert will be fired.
| Cost greater than | Total campaign cost |
| CPC greater than | Cost per click |
| CPI greater than | cost per isntall |
| CPL greater than | Cost per lead |
| ROI less than | Return on investment (Net profit/Investment x 100) |
Campaign expiration: Select how many days before the campaign expires you want to receive an alert. You should consider that if you select 0, you won't receive any alert.
Report: Select if you want to receive a weekly or monthly report of the acquisition or communication section.
Click on Submit and you'll start receiving alerts once the preferences fired them.
What is measured in campaign alerts
| Provider | Publisher you will work with |
| Source name | Name to identify the source |
| Impressions | Impressions of the site home pages |
| Clicks | Total clicks on the redirects |
| CTR | Percentage of devices that have click in the communication among the total impressions per campaign |
| Cost | Source cost |
| CPC | Cost per click |
| Installs | Total installs by redirect |
| ITR | Install Through Rate: Number of installs per click (%) |
| CPI | Cost per install |
| Session |
Number of openings/visits in the app/mobile site. |
| First Login | First time that user made a login in app/mobile site |
| Leads | Registered users |
| Buyers | User who have made a sale |
| Revenue | Transaction orders value |
| Events | It breaks down the number of times that each of the events were performed, both those that come by default in EMMA and those that you determine for your app |
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