How to schedule campaign alerts

EMMA Alerts is the better way to review your campaign status with an automatic email:  

How to schedule campaign alerts

1.  Login EMMA website and go to My Account > Alerts


 2.  Add your alert preferences:


Contact email: Add email where you want to received your campaign alerts. You can add multiple emails so, in this case, you should enter it separated by commas.

Campaign activity: Check the boxes you want to receive alerts about if the campaigns have not this event data since 1 week:

Clicks Campaign clicks
Installs Non-organic new users
Sales Sales coming from non-organic users

 Insert the rates below which the alert will be fired:


ITR less than Install Through Rate. Clicks/Installs x 100
Installs Lead Through Rate. Installs/Leads x 100

Campaign costs: 
Add the amount above or below which the alert will be fired.


Cost greater than Total campaign cost 
CPC greater than Cost per click 
CPI greater than cost per isntall 
CPL greater than Cost per lead 
ROI less than Return on investment (Net profit/Investment x 100) 

Campaign expiration:
Select how many days before the campaign expires you want to receive an alert. You should consider that if you select 0, you won't receive any alert.

Report: Select if you want to receive a weekly or monthly report of the acquisition or communication section.


 Click on Submit and you'll start receiving alerts once the preferences fired them.  

What is measured in campaign alerts

Provider Publisher you will work with
Source name Name to identify the source
Impressions Impressions of the site home pages 
Clicks Total clicks on the redirects
CTR Percentage of devices that have click in the communication among the total impressions per campaign
Cost Source cost
CPC Cost per click 
Installs Total installs by redirect
ITR Install Through Rate: Number of installs per click (%) 
CPI Cost per install 

Number of openings/visits in the app/mobile site.

First Login First time that user made a login in app/mobile site
Leads Registered users
Buyers User who have made a sale
Revenue Transaction orders value
Events It breaks down the number of times that each of the events were performed, both those that come by default in EMMA and those that you determine for your app
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