How to use the Executive Summary

In the Executive Summary you can consult all the data of your application in a quick and visual way that will allow you to have a global idea of ​​everything that is happening inside your app. 

Login EMMA y dirígete a Summary > Executive:

EMMA_1.png

 

The first thing you have to keep in mind is that in the Executive Summary you will see the data depending on the period of time you select. EMMA allows you to select different time intervals either by default or by specifying a custom data range:

EMMA_2.png

Once you have selected the period of time you want to see, you will see the following information:

EMMA_3.png

  • Active Users: users that opened the app in the last 30 days from today. 
  • New Users: users that have opened the app (=app installs) or visit the mobile site by first time in the selected date range.
  • Sessions: app openings or mobile site visits in the selected date range.
  • Push Delivered: Total Push Notifications sent in the selected date range.

Your statistics in a graphic way around the Acquisition, Behavior and Communication sections:

Next, you will see three differentiated sections where specific graphs will be displayed:

 

Acquisition

The Acquisition section shows all the data coming from this same section, which includes the data of users coming from your campaigns.

The first graph shows all the New Users of your application, so you can see where they came from (organic or campaign). You can select the different areas of the graph to display the number of organic and campaign users per day.

EMMA_4.png

 

New users Users that have opened the app (=app installs) or visit the mobile site by first time in the selected date range.
Organic users Installs generated organically (Non Aptracker install attributions).
Campaign users Installs generated from paid campaigns (Apptracker install attributions)

 

The second graph shows the best sources of the AppTracker section. You can see the number of installs of each source selecting the different areas on graphic. 

EMMA_5.png  

Total campaign installs Total installs from non-organic installs in the selected date range

 

NOTE: Best Sources graphic only displays 5 sources from the Apptracker with more installs accumulated in the selected data range. 

 

Behavior

In the Behavior section you can see the data corresponding to this part that includes the behavior of the users inside the App.

The first graph shows how the users behave when they install the app. You can know the number exactly of Sessions, Unique Users and Active Users by date if you select the different areas on graphic:

EMMA_6.png

Users Total unique users that have opened the app at least once, in the selected date range.
Leads Users that have made a registration directly through the app or mobile site in the selected date range.
Buyers Users that have made a transaction through the app or mobile site in the selected date range.


The second graph shows the sessions per hour. Also, you can know the number of hourly sessions selecting the different areas on the graphic:

EMMA_7.png

Average session time Average duration, in seconds, per session.
Average sessions

Total average of the sessions

Note: when it's the average of several days, it's done by taking the individual average of each day and using weights (sessions) to make a weighted average.

 

The third graph shows the transactions and revenue generated in the application in the selected period of time. Also, you can know the number of transactions and revenue by date if you select the different areas on the graphic:

EMMA_8.png

Transactions Total orders completed in the selected date range.
Revenue Total value generated through the transaction in the selected date range.
Average order value Average value per order/transaction in the selected date range.
ARPU Average revenue per active users in the selected date range.
Average time first purchase Average days for first transaction since the app install or first mobile site visit. Maximum date range info available: 180 days.

 

The fourth graph shows the conversions by user type (organic or campaign). Also, you can know the number of campaign and organic users by date if you select the different areas on the graphic:

EMMA_9.png

Average conversion organic  Average conversion rate, from organic install to buyer in the selected date range. 
Average conversion campaign  Average conversion rate, from campaign install to buyer in the selected date range. 
Average conversion Total average conversion rate

 

 

Communication

The Communication section shows the results of the campaigns (Push and Messaging) made during the selected time period.

The first graph shows information about Push communications. Also, you can know the number of push sent and revenue by date if you select the different areas on the graphic:

EMMA_10.png

 

Sent Push Total Push notifications campaigns sent in the selected date range.
Delivered Push Total Push notifications sent in the selected date range.
Opened Total users that have opened a push notification in the selected date range.
Transaction Total orders assigned to push notifications in the selected date range.
Revenue  Total value generated thought the push notification transactions in the selected date range.

 

 The second graph shows the In-App communications that you scheduled in the Messaging section. You can know the number of Clicks, Opens and Redeems by date if you select the different areas on the graphic:

EMMA_11.png

Impressions Total users impacted for the in-app communications in the selected date range
Clicks Total of interaction with the in-app communications in the selected date range

 

NOTE: Graphs show you info about the options you select by legend.

Have more questions? Submit a request

0 Comments

Article is closed for comments.