In the Executive Summary you can consult all the data of your application in a quick and visual way that will allow you to have a global idea of everything that is happening inside your app.
Login EMMA y dirígete a Summary > Executive:
The first thing you have to keep in mind is that in the Executive Summary you will see the data depending on the period of time you select. EMMA allows you to select different time intervals either by default or by specifying a custom data range:
Once you have selected the period of time you want to see, you will see the following information:
- Active Users: users that opened the app in the last 30 days from today.
- New Users: users that have opened the app (=app installs) or visit the mobile site by first time in the selected date range.
- Sessions: app openings or mobile site visits in the selected date range.
- Push Delivered: Total Push Notifications sent in the selected date range.
Your statistics in a graphic way around the Acquisition, Behavior and Communication sections:
Next, you will see three differentiated sections where specific graphs will be displayed:
The Acquisition section shows all the data coming from this same section, which includes the data of users coming from your campaigns.
The first graph shows all the New Users of your application, so you can see where they came from (organic or campaign). You can select the different areas of the graph to display the number of organic and campaign users per day.
|New users||Users that have opened the app (=app installs) or visit the mobile site by first time in the selected date range.|
|Last version installs||
Users that have opened the last version app registered in EMMA (=app installs) by the first time in the selected date range. Usually this version is the same that the one in the stores, but if you compile a version in development with a higher numbering, the data of this will be shown.
|Organic users||Installs generated organically (Non Aptracker install attributions).|
|Campaign users||Installs generated from paid campaigns (Apptracker install attributions)||
The second graph shows the best sources of the AppTracker section. You can see the number of installs of each source selecting the different areas on graphic.
|Total campaign installs||Total installs from non-organic installs in the selected date range|
Best Sources graphic only displays 5 sources from the Apptracker with more installs accumulated in the selected data range.
In this last graph, it be shown the app uninstalls versus the installs. In this way, a quick comparison will be made between both kpi's in a specific date range. Learn more about you app uninstalls in the following article.
|Uninstalls||Number of uninstalls (for the date range and type selected)|
In the Behavior section you can see the data corresponding to this part that includes the behavior of the users inside the App.
The first graph shows how the users behave when they install the app. You can know the number exactly of Sessions, Unique Users and Active Users by date if you select the different areas on graphic:
|Users||Total unique users that have opened the app at least once, in the selected date range.|
|Leads||Users that have made a registration directly through the app or mobile site in the selected date range.|
|Buyers||Users that have made a transaction through the app or mobile site in the selected date range.|
The second graph shows the sessions per hour. Also, you can know the number of hourly sessions selecting the different areas on the graphic:
|Average session time||Average duration, in seconds, per session.|
Total average of the sessions
Note: when it's the average of several days, it's done by taking the individual average of each day and using weights (sessions) to make a weighted average.
The third graph shows the transactions and revenue generated in the application in the selected period of time. Also, you can know the number of transactions and revenue by date if you select the different areas on the graphic:
|Transactions||Total orders completed in the selected date range.|
|Revenue||Total value generated through the transaction in the selected date range.|
|Average order value||Average value per order/transaction in the selected date range.|
|ARPU||Average revenue per active users in the selected date range.|
|Average time first purchase||Average days for first transaction since the app install or first mobile site visit. Maximum date range info available: 180 days.|
The fourth graph shows the conversions by user type (organic or campaign). Also, you can know the number of campaign and organic users by date if you select the different areas on the graphic:
|Average conversion organic||Average conversion rate, from organic install to buyer in the selected date range.|
|Average conversion campaign||Average conversion rate, from campaign install to buyer in the selected date range.|
|Average conversion||Total average conversion rate|
The Communication section shows the results of the campaigns (Push and Messaging) made during the selected time period.
The first graph shows information about Push communications. Also, you can know the number of push sent and revenue by date if you select the different areas on the graphic:
|Sent Push||Total Push notifications campaigns sent in the selected date range.|
|Delivered Push||Total Push notifications sent in the selected date range.|
|Opened||Total users that have opened a push notification in the selected date range.|
|Transaction||Total orders assigned to push notifications in the selected date range.|
|Revenue||Total value generated thought the push notification transactions in the selected date range.|
The second graph shows the In-App communications that you scheduled in the Messaging section. You can know the number of Clicks, Opens and Redeems by date if you select the different areas on the graphic:
|Impressions||Total users impacted for the in-app communications in the selected date range|
|Clicks||Total of interaction with the in-app communications in the selected date range|
NOTE: Graphs show you info about the options you select by legend.
Únicamente se muestran las 5 mejores sources del AppTracker, las que tienen un mayor número de instalaciones acumulada en el periodo de fecha seleccionado.
En esta última gráfica se muestran las desinstalaciones de la aplicación versus las instalaciones. De este modo, se podrá hacer una comparativa rápida entre ambos kpi's en periodos de fecha concretos. Obtén más información sobre las desinstalaciones de tu App en el siguiente artículo.
|Uninstalls||Número de desintalaciones (para el periodo y el tipo seleccionado)|