Using EMMA Apptracker

The EMMA Apptracker allows you to run all your campaigns and obtain all the data about them.

Follow these steps to create and run your campaigns with EMMA:

• Track your first campaign
• Edit or delete your campaign
• Add sources to your campaign
• Reporting campaign data

Also, you can use the deeplink technology in the EMMA campaigns that allows you to generate different links depending on where you want to redirect the users. Visit our article about how to use the EMMA Powlink to run it in your campaigns. 

Track your first campaign

1. Login in EMMA and go to Acquisition > AppTracker  and select +Add campaign button.

2.  Fill the empty fields with your campaign data:

• Name: specify a campaign name. 
• Comment: you can optionally write a detailed comment so organize your campaigns.

Set your campaign info: 

• Start and End date: tou will not track any data out of these period but the redirects will still working.
• Sell and Buy currency: you can set the currency to calculate your campaign costs. Sell and buy costs are only available for agencies roles.

Set your URLs:

Add the redirect URLs for each operate system:

• iOS URL: AppStore redirect. 
• Android URL: Google Play redirect.
• Windows Phone URL: Windows redirect.
• Web URL: alternative url to users that have other system. 

Click on the Create Campaign button. You will be redirected to the Dashboard where you will see your new campaign created.  

 

Edit or delete your campaign

You can edit or delete anytime you want. You only have to select the campaign you want to edit/delete and select the Edit option:

Once you do the changes, select Save to keep them. If you want to delete your campaign, select the Delete option and you will see the following confirmation to continue:

Add sources to your campaign

A source is the click command or the tracking link that will redirect to the landing pages configured in your campaign. To create a source into a campaign you should follow these steps.

1. Select the campaign and click ok Add source:

2. Fill the following data:

• Source Name: Specify name for your source.
• Choose a tag type for your source. This tag will only affect to your reporting, not to the campaign function.
• Select a provider of the list. EMMA will notify to the provider server all installs and in-app events coming from his traffic. You can select the Custom option if you don’t want to notify to anyone. Also, if the provider required is not in the list, you can send your request to EMMA support and we will integrate it as a new partner.
• Select the pay model you are going to buy or sell the traffic to be calculated in your source report.
• Fill in the payout. If your campaign have any cost, you could fill in with a 0.
• Transaction ID: Change the transaction id if you’re using a server to server postback through a 3rd party tracker: Go to this post. If you are using the EMMA SDK this field doesn’t need any change.

3.  When a provider is selected you could choose all the in-app events you want to notify (install is always required). If the check box is not available means that the s2s pixel is not integrated. Contact us and request the integration. 

4.  Click on Create button to activate your source.

5.  You will automatically see your new tracking URL to start tracking your campaign.

If you want to modify your source, you have to click on it and you will can modify its configuration. Click on Modify to keep the changes.

If you want to delete it, select the Delete button:

Reporting campaign data

You can obtain all your data campaign on the Overview section in a general way or you can have the breakdown in the Apptracker section.

Remember, you always have to select the period of time you want to consult:

In the Apptracker screen you will see two different parts from which you can extract the data of your campaigns. In the first one, you will see the following filters and total data of all the campaigns:

You can select the following filters:

• OS: allows choose iOS, Android, Windows Phone and other OS.
• Price: allows select sell price and buy price (only available for users with role Agency)

EMMA does an overview of the total results of your campaigns in the selected date range. You can see reported your statistics with the following parameters:

Clicks	Total clicks on the redirects
CPC	Cost per click
Cost	Total cost based in the pay model you have chosen (CPC or CPI)
Installs	Users that have opened the app by first time
CPI	Cost per install
ITR	Install Through Rate: Number of installs per click (%)
Leads	Registered users
CPL	Cost per Lead
Sales	Total purchases
CPS	Cost per sale
Buyers	Users who have made a sale
CPB	Cost per buyer
Revenue	Transaction orders value
ROI	Return on Investment

 

Next, you will shown a table with results of your campaigns created with a reporting from the following parameters:

Clicks	Total clicks on the redirects
CPC	Cost per click
Cost	Total cost based in the pay model you have chosen (CPC or CPI)
Installs	Users that have opened the app by first time
CPI	Cost per install
ITR	Install Through Rate: Number of installs per click (%)
Leads	Registered users
CPL	Cost per Lead
Sales	Total purchases
CPS	Cost per sale
Buyers	Users who have made a sale
CPB	Cost per buyer
Revenue	Transaction orders value
ROI	Return on Investment
Start date	Start date to track data
End date	End date to track data

 

You can customize the table according your preferences: click on Show/Hide columns button, select parameters you want report and select Save. Then you will get a new table with the filtered results. If you want return to the before table, you should click on Restore columns button and Save again.

You can export your campaign data filtered in a .csv file. First select the data range and filtering and then click on the Export button:

 

You can also report your Sources data by the same filters available in the screen to segment the info:

Filters:

OS: allows you to choose iOS, Android, Windows Phone and other OS.

Price: allows you to select sell price and buy price (only available for users with role Agency)

Table results:

In one hand you can reporting about next fixes parameters:

Source name	Name to identify the source
Provider	Publisher you will work with
Type	Source type
URL	Where redirection devices
Pay Model	Cost you have been chosen to pay your campaign (CPC or CPI)
Impressions	Impressions of the site home page
Unique Clicks	Total unique clicks by source
Clicks	Total clicks on the redirects
CPC	Cost per click
Cost	Source cost
Installs	Total installs by redirec
CPI	Cost per install
ITR	Install Through Rate: Number of installs per click (%)
Leads	Registered users
CPL	Cost per Lead
Sales	Total purchases
CPS	Cost per sale
Buyers	Users who have made a sale
CPB	Cost per buyer
Revenue	Transaction orders value
ROI	Return on Investment
Session	Number of openings/visits in the app/mobile site.

 

In the other hand you can reporting about events you have been created. They are in add on sources table behind fixes parameters.

You can customize the table according your preferences with the same campaign method: click on Show/hide columns button, select parameters you want to report and Save columns. You will get a new table with the filtered results. If you want return to the before table, you should click on Restore columns button and save again.

Behind de table, a graphic will be shown where you can see this source results day by day. 

First, select the KPI's you want to see:

Then, you will see a table where you can see the total number of your KPI in the period selected: