Using EMMA Apptracker

EMMA Apptracker allows you to run all your campaigns and to obtain all the data about them.

Follow these steps to create and run your campaigns with EMMA:

• Track your first campaign
• Edit or delete your campaign
• Add sources to your campaign
• Edit or delete the sources from your campaign
• Configure the Short URL (pwlnk)
• Reporting campaign data
• Export the results of your campaigns

Track your first campaign 

1. Login in EMMA, go to Acquisition > AppTracker and select the +Add campaign button.

2.  Fill the empty fields with your campaign data:

• Name: specify a campaign name.
• Re-Targeting Check: Enable this mark if you want to create a campaign in Re-Targeting attribution mode. Click here to know all the details about the different attribution modalities of the Basic and Re-Targeting campaigns.
• If you have enabled the Re-Targeting Check and also have configured the My Account section in Unique Click attribution mode, you must select one or more target events for the attribution to be made. Learn more about Re-Targeting campaigns in Unique attribution mode click here.

Set your campaign info: 

• Start and End date: Select the start and the end date. You will not track any data out of these period although the redirects will still working.
• Countries: Establishes the countries in which your campaign will be run. This field is interesting for fraud detection. If you want to know more about fraud click here.aquí.

Set your URLs:

Add the redirect URLs for each operate system:

• iOS URL: AppStore redirect.
• Android URL: Google Play redirect.
• Alternative URL: add an alternative url to users that have another system.

Finally, click on Create to start your campaign.

Edit or delete your campaign

You can edit or delete your campaign anytime you want. You only have to select the campaign you want to edit/delete and select the Edit option:

There you can change your campaign configuration. Once you do it, select Save to keep the changes and Detele if you want to delete your campaign.

All the modifications you make in these fields will have an impact on all the sources created under the campaign group. But you can continue using the same tracking link because it won't be modified.

The only field you can't modify is the one that informs if it's a Basic or Re-Targeting campaign.

Add sources to your campaign

Once you have created your campaign, you have to add a new source to obtain the tracking links or the EMMA redirects for your new campaign.

A source is the click command or the tracking link that will redirect to the landing pages that you configure in your campaign. To create a source into a campaign you should follow these steps.

1. Select the campaign and you will see the breakdown of your configuration. Click on the Add Source button to add a new tracking link:

2. Fill the following data:

• Source Name: Specify a name for your new tracking link.
• Provider: Choose a provider from the list. EMMA will notify the provider of all the installs and in-app events coming from his traffic. You can select the Custom option if you don't want to notify the provider. If the provider you want to notify isn't listed, send your request to EMMA support and we will integrate it as a new partner.
• Select the pay model you are going to buy or sell the traffic to be calculated in your source report.
• Fill in the payout. If your campaign have any cost, you could fill in with a 0.
• Transaction ID: Change the transaction id if you’re using a SDK different from EMMA (3rd party tracker). Visit this post to know which transaction ID you will use in each case. If you are using the EMMA SDK, you don't have to change this field.
• Attribution Window (only available for Re-Targeting campaigns): establishes the maximum time that can pass between a click and an event to attributed it to that source.
• Enable Deeplink: you can optionally enable this option if you want that those users who already have your mobile app will be redirected to the app and won't be redirected to the stores. Visit our post about how to use the Powlink in EMMA to know how to manage this technology in your campaigns.

3. When a provider is selected you could choose all the in-app events you want to notify (install is always required). If the check box is not available means that the s2s pixel is not integrated. Contact us to request the integration.

4. Click on Create button to activate your source.

5. You will automatically see your new tracking URL or "powlink", a new short URL or "pwlnk" (in case that you have had configured this functionality) and a QR code which you can start tracking your campaign. To know how to configure the short URL click here.

The QR code can be downloaded from the sources table and you can also can see it and download it from the source edit screen.

Edit or delete soruces from your campaign

To edit or delete your source, you only have to click above the name of the one you want to modify.

Edit the fields you need and save them by clicking in Modify. This modification will be applied only to the source edited. The tracking link won't be modify, so you can continue using it.

If you want to delete it, select the Delete button:

Configure the Short URL (pwlnk)

Pwlnk is a shorter version of our classic powlink that share all his features and characteristics except the large of the same. Both, the classic powlink and the pwlnk can live together and you can use each other indistinctly base on your specific necessities.

To be able to use the Short URL you need to configure the pwlnk subdomain first. To do this, you have to log in into your EMMA account, go to My Account section, edit your app configuration and, in the Media Source Settings section you have to fill the field Short URL with your subdomain name (the one you want).

 

On second, your app had to be configured to support the Short URL in both OS, Android and iOS.

Whether or not you have configured the subdomain, in the Acquisition > Apptracker section you can see a new column called "PWLNK" in which one you can see this new short url. In case you have configured the short url subdomain, in this column you can see the pwlnk and, if you don't have it configured, N/A will appear in this column.

This column will be show or hidden base on your necessities as the other columns of the Apptracker.

QR Code

If you need to generate a QR code affiliated to a EMMA tracking link, you can generate it automatically for each of your sources so you can use it in each of your campaigns in the best way according you necessities.

What do you have to do to create your own QR code associated to a tracking link? It's simple, all you have to do is create a source like any other (if you want to know more about how to add new sources to your campaign, click here). In this way, while you are creating your tracking link, you will also be automatically generating a QR code associated with that tracking so you can use it if it's necessary.

Once you have had created the source, the QR code will be automatically generated and you can download it from the sources table. Also, you can see this QR code and download it from the source edit screen.

Reporting campaign data

When your campaigns start generating data in the platform, you can obtain all the campaign data on the Installs section or you also can consult the data by campaign or source in the Apptracker section.

Remember, you always have to select the period of time you want to consult:

In the Apptracker section you will see two different parts from which you can extract your campaign data. In the first one, you will see the following filters and total data of all the campaigns in EMMA. You can see this data in a more visual way in the below graph:  

You can select the following filters:

• Basic/Re-Targeting: filter the campaigns according the attribution modality. Click here to know all the details about each one.
• OS: choose between iOS and Android.
• Country: select the origin country of the traffic obtained in the period.

In the following box you have the information about Totals and averages where EMMA does a summary of the total results of your campaigns for the selected range date. You can see the report of your statistics through the following parameters:

Clicks	Total clicks on the redirects.
CPC	Cost per click.
Cost	Total cost based in the pay model you have chosen (CPC, CPI or Fixed Cost).
Installs	Number of devices attributed to a campaign that have opened the app for the first time.
Egagement	Number of unique devices that have interacted with Re-Targeting campaigns. This value will always be N/A (Not available)  for campaigns in Basic mode.
CPI	Cost per install.
ITR	Install Through Rate: Number of installs per click (%).
Registers	Devices that have made a registeruser event.
CPL	Cost per Lead.
Conversions	Total number of conversions registered with the trackorder event.
CPS	Cost per sale.
Daily Buyers	Daily devices who have made the trackorder event.
CPB	Cost per buyer.
Revenue	Transaction orders value.
ROI	Return on Investment.

Next, you will see a table with results of each campaign created. In this table you will obtain the same information that in the previous tab and some additional information:

Name	Name given to the campaign at the moment of the creation.
Start date	Start date to track data.
End date	End date to track data.
Events	You will be allowed to add as columns the events you tracked with our SDK.

Also, you can customize the table according your preferences: click on the button located on the right side of your screen and select the KPIs you want to report: 

If you want to have the details of your data by Source, click on the name of the campaign you want to get the information and you will get the following data depending on the selected period of time.

Filters:

• OS: choose between iOS and Android.
• Country: select the country of the origin of the traffic obtained in the period

Table results:

Source Name	Name to identify the tracking link.
Provider	Provider you will work with.
Pay model	Cost chosen for the campaign (CPC, CPI or Fixed Cost).
Powlink	Tracking link.
Engagement	Number of unique devices that have interacted with Re-Targeting sources. This value will always be N/A (Not available) for sources in Basic mode.
Impressions	Impressions of the advertising creativity (only available in called "Facebook Campaigns").
Unique Clicks	Number of unique click per source (only available in called "Facebook Campaigns").
Clicks	Total clicks on the redirects.
CPC	Cost per click.
Cost	Total cost based in the payment model chosen (CPC, CPI or Fixed Cost).
Installs	Number of devices attributed to some source that have opened the app for the first time.
CPI	Cost per install.
ITR	Install Through Rate: Number of installs per click (%).
Leads	Devices that have made a registeruser event.
CPL	Cost per lead.
Conversions	Total number of conversion registered with the trackorder event.
CPS	Cost per conversion.
Daily Buyers	Daily devices that have made a trackorder event.
CPB	Cost per buyer.
Revenue	Transaction orders value.
ROI	Return on Investment.
Session	Number of openings/visits in the app/mobile site.
Events	You could add as columns to your reporting each of the events that you are measure with our SDK.

In the sources, as in the global campaign information, you can customize the table according to your preferences selecting the columns you want to be shown and hidden.

Below the table, it will be shown a graph with your source metrics.

First, you have to filter the KPI you want to analyze. Then, it will be shown a table where you can see the numeric results of the KPI selected in the date range. A graph that represent the results of the sources per day is also shown. To be able to make comparisons, you must select two or more type of origins (choose the origin in the legend, below the graph)

 

Export the results of your campaigns

EMMA Apptracker let you obtain three types of exports. You will find the Export option in the upper right margin of the data tables broke down by campaign and by source:

1. Campaign Export

You will find this export in the upper right margin of the main screen on the Apptracker. This will export a csv. file with filtered data to the dashboard.

2. Source Export

You will find this export in the upper right margin in Sources screen on the Apptracker. This will export a csv. file with filtered data to the dashboard.

3. Click Export:

You will find this export in the upper right margin of Source Details screen on the Apptracker.

This will export a csv. file with the data of every click was generated by this campaign except the clicks that launch the app directly (this ones are shown in the table but can't download it). You could find the next information on this report:

ID	ID number generated by click in EMMA.
Click ID	Parameter sent by click.
Match	Clicks which lead to an install.
Created at	Time in which an user made a click.
Attributed at	Time in which an user made an install.
Device	User model device at the time click was made.
Firmware	Operative System that user has installed.
OS	Operative System configured in which device by user.
Campaign ID	Intern ID number of the campaign from which a click was generated.
Source ID	Intern ID number of the source from which click was generated.
From Campaign	Name of the campaign from which a click was generated.
From Source	Name of the source from which a click was generated.
IP	Direction where user was connected when he did a click.
Postal Code	Postal Code associated to a device.
Latitue	Latitude coordinates of the user at the time click was made.
Longitude	Longitude coordinates of the user at the time click was made.
City	City of the user at the time click was made.
State	State/Region of the user at the time click was made.
Country	Country of the user at the time click was made.
Language	Language filtered by user in its device.