Using EMMA Apptracker

EMMA Apptracker allows you to run all your campaigns and to obtain all the data about them.

Follow these steps to create and run your campaigns with EMMA:

Track your first campaign 

1. Login in EMMA, go to Acquisition > AppTracker  and select the +Add campaign button. 

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2.  Fill the empty fields with your campaign data:

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  • Name: specify a campaign name. 
  • Re-Targeting Check: Enable this mark if you want to create a campaign in Re-Targeting attribution mode. Click here to know all the details about the different attribution modalities of the Basic and Re-Targeting campaigns.

Set your campaign info: 

  • Start and End date: Select the start and the end date. You will not track any data out of these period although the redirects will still working.

Set your URLs:

Add the redirect URLs for each operate system:

  • iOS URL: AppStore redirect. 
  • Android URL: Google Play redirect.
  • Alternative URL: add an alternative url to users that have another system. 

Finally, click on Create to start your campaign. 

Edit or delete your campaign

You can edit or delete your campaign anytime you want. You only have to select the campaign you want to edit/delete and select the Edit option:

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There you can change your campaign configuration. Once you do it, select Save to keep the changes and Detele if you want to delete your campaign.  

All the modifications you make in these fields will have an impact on all the sources created under the campaign group. But you can continue using the tracking link because it won't be modified. 

The only field you can't modify is the one that informs if it's a Basic or Re-Targeting campaign.  

Add sources to your campaign

Once you have created your campaign, you have to add a new source to obtain the tracking links or the EMMA redirects for your new campaign. 

A source is the click command or the tracking link that will redirect to the landing pages that you configure in your campaign. To create a source into a campaign you should follow these steps.

1. Select the campaign and you will see the breakdown of your configuration. Click on the Add Source button to add a new tracking link:

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2. Fill the following data:

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  • Source Name: Specify a name for your new tracking link.
  • Provider: Choose a provider from the list. EMMA will notify the provider of all the installs and in-app events coming from his traffic. You can select the Custom option if you don't want to notify the provider. If the provider you want to notify isn't listed, send your request to EMMA support and we will integrate it as a new partner.
  • Select the pay model you are going to buy or sell the traffic to be calculated in your source report.
  • Fill in the payout. If your campaign have any cost, you could fill in with a 0.
  • Transaction ID: Change the transaction id if you’re using a SDK different from EMMA (3rd party tracker). Visit this post to know which transaction ID you will use in each case. If you are using the EMMA SDK, you don't have to change this field. 
  • Attribution Window (only available for Re-Targeting campaigns): establishes the maximum time that can pass between a click and an event to attributed it to that source.
  • Enable Deeplink: you can optionally enable this option if you want that those users who already have your mobile app will be redirected to the app and won't be redirected to the stores. Visit our post about how to use the Powlink in EMMA to know how to manage this technology in your campaigns. 

3.  When a provider is selected you could choose all the in-app events you want to notify (install is always required). If the check box is not available means that the s2s pixel is not integrated. Contact us to request the integration. 

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4.  Click on Create button to activate your source.

5.  You will automatically see your new tracking URL to start tracking your campaign.

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To edit or delete your source, you only have to click above the name of the one you want to modify. 

Edit the fields you need and save them by clicking in Modify. This modification will be applied only to the source edited. The tracking link won't be modify, so you can continue using it. 

If you want to delete it, select the Delete button:

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Reporting campaign data

When your campaigns start generating data in the platform, you can obtain all the campaign data on the Overview section or you also can consult the data by campaign or source in the Apptracker section.

Remember, you always have to select the period of time you want to consult:

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In the Apptracker section you will see two different parts from which you can extract your campaign data. In the first one, you will see the following filters and total data of all the campaigns in EMMA. You can see this data in a more visual way in the below graph:  

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You can select the following filters:

  • Basic/Re-Targeting: filter the campaigns according the attribution modality. Click here to know all the details about each one.
  • OS: choose between iOS and Android.
  • Country: select the origin country of the traffic obtained in the period. 

In the following box you have the information about Totals and averages where EMMA does a summary of the total results of your campaigns for the selected range date. You can see the report of your statistics through the following parameters:

Clicks

Total clicks on the redirects

CPC

Cost per click

Cost

Total cost based in the pay model you have chosen (CPC, CPI or fixed cost)

Installs

Number of devices attributed to a campaign that have opened the app for the first time

 

Engament 

Number of unique devices that have interacted with Re-Targeting campaigns. This value will always be N/A (Not available) for campaigns in Basic mode. 

CPI

Cost per install

ITR

Install Through Rate: Number of installs per click (%)

Registers

Devices that have made a registeruser event 

CPL

Cost per Lead

Conversions 

Total number of conversions registered with the trackorder event 

CPS

Cost per sale

Daily Buyers 

Daily devices who have made the trackorder event

CPB

Cost per buyer

Revenue

Transaction orders value

ROI

Return on Investment

Next, you will see a table with results of each campaign created. In this table you will obtain the same information that in the previous tab and some additional information: 

Name

Name given to the campaign at the moment of the creation. 

Start date

Start date to track data

End date

End date to track data

 Events

You will be allowed to add as columns the events you tracked with our SDK 

Also, you can customize the table according your preferences: click on the button located on the right side of your screen and select the KPIs you want to report: 

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If you want to have the details of your data by Source, click on the name of the campaign you want to get the information and you will get the following data depending on the selected period of time.

Filters:

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  • OS: choose between iOS and Android.
  • Country: select the country of the origin of the traffic obtained in the period

Table results:

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Source name

Name to identify the tracking link

Provider

Provider you will work with

Pay model

Cost chosen for the campaign (CPC, CPI or Fixed Cost)

Powlink

Tracking tracking link

Engagement

Number of unique devices that have interacted with Re-Targeting sources. This value will always be N/A (Not available) for sources in Basic mode

Pay Model

Cost you have been chosen to pay your campaign (CPC or CPI)

Impressions

Impressions of the advertising creativity  (only available in called  "Facebook Campaigns) 

Unique Clicks

Number of unique clicks per source (only available 

Clicks

Total clicks on the redirects

CPC

Cost per click

Cost

Total cost based in the payment model chosen (CPC, CPI or Fixed Cost)

Installs

Number of devices attributed to some source that have opened the app for the first time

CPI

Cost per install

ITR

Install Through Rate: Number of installs per click (%)

Leads

Devices that have made a registeruser event

CPL

Cost per Lead

Conversions 

Total number of conversion registered with the trackorder event

CPS

Cost per conversion

Daily Buyers

Daily devices that have made a trackorder event

CPB

Cost per buyer

Revenue

Transaction orders value

ROI

Return on Investment

Session

Number of openings/visits in the app/mobile site.

Events

You could add as columns to your reporting each of the events that you are measure with our SDK

In the sources, as in the global campaign information, you can customize the table according to your preferences selecting the columns you want to be shown and hidden.

Below the table, it will be shown a graph with your source metrics. 

First, you have to filter the KPI you want to analyze. Then, it will be shown a table where you can see the numeric results of the KPI selected in the date range. A graph that represent the results of the sources per day is also shown. To be able to make comparisons, you must select two or more type of origins (choose the origin in the legend, below the graph)

 

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Export the results of your campaigns

EMMA Apptracker let you obtain three types of exports. You will find the Export option in the upper right margin of the data tables broke down by campaign and by source:

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1. Campaign Export

You will find this export in the upper right margin of the main screen on the Apptracker. This will export a csv. file with filtered data to the dashboard.

2. Source Export

You will find this export in the upper right margin in Sources screen on the Apptracker. This will export a csv. file with filtered data to the dashboard.

3. Click Export:

You will find this export in the upper right margin of Source Details screen on the Apptracker.

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This will export a csv. file with the data of every click was generated by this campaign. You could find the next information on this report:

ID

ID number generated by click in EMMA

Click ID

Parameter sent by click

Match

Clicks which lead to an install

Created At

Time in which an user made a click

Attributed at

Time in which an user made an install

Device

User model device at the time click was made

Firmware

Operative System that user has installed

OS

Operative System configured in which device by user

Campaign ID

Intern ID number of the campaign from which a click was generated 

Source ID

Intern ID number of the source from which click was generated 

From Campaign

Name of the campaign from which a click was generated

From Source

Name of the source from which a click was generated

IP

 Direction where user was connected when he did a click

Postal Code

Postal Code associated to a device 

Latitude

Latitude coordinates of the user at the time click was made

Longitude

Longitude coordinates of the user at the time click was made

City

City of the user at the time click was made

State

State/Region of the user at the time click was made 

Country

Country of the user at the time click was made

Language

Language filtered by user in its device

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