EMMA Alerts is the better way to review your campaign status with an automatic email:
How to schedule notifications Push alerts
1. Login EMMA website and go to My Account > Alerts
2. Add your alert preferences:
Contact email: Add email where you want to received your campaign alerts. You can add multiple emails so, in this case, you should enter it separated by commas.
Campaign activity: Check the boxes you want to receive alerts about if the campaigns have not this event data since 1 week:
|Installs||Non-organic new users|
|Sales||Sales coming from non-organic users|
Insert the rates below which the alert will be fired:
|ITR less than||Install Through Rate. Clicks/Installs x 100|
|Installs||Lead Through Rate. Installs/Leads x 100|
Campaign costs: Add the amount above or below which the alert will be fired.
|Cost greater than||Total campaign cost|
|CPC greater than||Cost per click|
|CPI greater than||cost per isntall|
|CPL greater than||Cost per lead|
|ROI less than||Return on investment (Net profit/Investment x 100)|
Campaign expiration: Select how many days before the campaign expires you want to receive an alert. You should consider that if you select 0, you won't receive any alert.
Report: Select if you want to receive a weekly or monthly report of the acquisition or communication section.
Click on Submit and you'll start receiving alerts once the preferences fired them.
What is measured in notifications Push
Opens the exported .csv file, dividing it by commas. The document will show the breakdown by campaign and from each of them you will get the following information:
|Hour||Shipping time of notification Push|
|Segment||name of the segment selected|
|Campaign||Name of the push campaign|
Number of push EMMA try to send
|Delivered||Number of devices the push finally has been sent|
|Opens||Number of devices that hace click on the notification|
|OR||Percentage of devices that have opened the push among the total delivered per campaign|
|Session||Number of openings/visits in the app/mobile site.|
|Transaction||Purchases associated with this notification|
|Register||Registered users associated with this notification|
|First Login||First time that user made a login in app/mobile site|
|Buyers||User who have made a sale|
|Revenue||Transaction orders value|
Number of times that each of the events were performed, both those that come by default in EMMA and those that you determine for your app