How to create a communication

Login in EMMA and go to Communication > Messaging to create your messaging campaign.

Select the green button +New message to start creating your campaign and follow these points:

1. Select the type of your campaign

Choose the communication format you want to use in your campaign:

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To know all the formats in detail, you can visit our article about the diferents communication types you can choose with EMMA.

Once you select the type, click on the Continue button to go on with the programming. 

 

2. Define the properties of the format

Fill the required data to identify your campaign:

Campaign name: name of the campaign.
Campaing type: you can choose if you will managed manually your campaign or it will be automated through EMMA Rules:

  • Classic manual campaign: you will managed your campaign manually. You have to establish a start and end dates in the configuration. 

Interaction url: the URL that you want to redirect the users when they click on the communication. It can be a website or a specific section of your app (with a deeplink).
Frecuency: frecuency of the campaign. recuencia de la campaña. Number of times that the campaign will be shown to each user. 
Imagen: introduce the image you want to show in your communication. 

Visit our article about the different  types of message to know the specific properties of each communication.

Select Continue to follow programming, Back to go to the previous configuration, Cancel to delete the campaign or Save a Draft if you want to keep it in draft.

 

3. Set your target 

To select your target you can use a created segment or you can create a new segment. If you don't know how to create it, visit our article about EMMA Behavior Explore where you can find how to create a new segment and how to apply the filters you want.

Once you select the filter, click on Refresh to update the number of users that will be impacted.

Below the filter you will see a yellow box which includes the number of users you will impact and the total.

 

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Select Continue to follow programming, Back to go to the previous configuration, Cancel to delete the campaign or Save a Draft if you want to keep it in draft.

 

4. Schedule your message

If you choose the  Classic manual campaign schule your campaign, you must indicate the day and hour you want to show it. 

Start date: date when the campaign will start.

End date: date when the campaign will end.

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Device Local Time: the communication will be sent at the same time independently of the GMT time slots.

Time zone of the user: the communication will be sent in different moments regarding to the GMT time slot of each country. You can choose which timezone you want to use for reference:

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You can select the number of impacts, the times the campaign will be shown to the user, in three periods:

  • Impacts per day.
  • Impacts per week.
  • Impacts per month.

If you select a limit, once the campaign is launched, the user will not be able to see more than the times that were defined. But this value can be changed later even if the campaign is active. For example, if the weekly limit is edited, going from 2 to 5, and the user had already seen the campaign twice that week, he will be able to see it 3 times more until completing the new limit that had been set.

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Select Continue to follow programming, Back to go to the previous configuration, Cancel to delete the campaign or Save a Draft if you want to keep it in draft.

 

5. Check your message and confirm

Check that all the data are correct and that everything is as you scheduled. 

If everything is correct, select Submit and the communication will be programmed. Otherwise you can select Back to go back to the previous step, Cancel to delete the campaign or Save to Draft if you want to save it in draft.

 

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