EMMA RULES is the new technology of EMMA that allows you set rules for the automation of the communications with your users.
Based on the app tagging you have done, EMMA RULES uses this information for launch auto-communications to your app users meeting the criteria of your rule.
1. How to create your first EMMA RULE
1. Login EMMA and go to Behavior > Rules
2. Click on Add Rule in order to add a new rule:
3. Complete the form displayed with the following info:
A recipe is the behavior determinant that makes EMMA affect ones or others users. Select one of the available recipes of the drop-down. Know how each recipe works clicking here. If your recipe is not available, you can suggest us to add it following these instructions.
Select which sort of communication campaign you are going to use. Presently there are two methods:
1. Send Push message: send a push notification to the users meeting the criteria of the recipe. Complete the text you want to send in the push notification and select the sent hour:
2. Send Automatic campaign: applies a messaging automated campaign created before in Communication > Messaging to the recipe.
If the selector is empty is because you haven't already created the messaging campaign or because you haven't created it with the Automatic Campaign for Rules method. Follow these instructions to create your first messaging automated campaign and apply it, later, to EMMA RULES.
Define the priority of the communication selecting between values 1 and 9 in the priority tree, where 1 corresponds to the lowest level Low, 5 to Medium and 9 would be the highest (High). This priority will be used by EMMA in the case multiple messaging formats coincide for the same users and for the same screens of the app. In that way, if a Startview with High priority and and Adball with Medium priority are live at the same time, same screen and same user, only the Startview will be displayed. In the case two or more formats are coinciding with the same priority, only the most recent creation campaign will be displayed. With this new scale of priorities, it will be possible to have 9 simultaneous campaigns.
Important information: If there are several Rules active, and the one with the highest priority, has a campaign that for some reason of segmentation, frequency, etc., is not shown, EMMA will NOT show the next Rule with the highest priority instead. Otherwise, the user will not be shown anything.
EMMA first chooses among the Rules the one with the highest priority and then if the selected Rule has a campaign to be shown to that user.
3. Create automatic coupon: It allows to apply a automated coupon created before in Communication > Messaging to the recipe.
If the selector is empty is because you haven't already created the coupon or because you haven't created it with the Automatic Campaign for Rules method. Follow these instructions to create your first automated coupon and apply it, later, to EMMA RULES.
Define the date when you want EMMA RULE starts. By default, rules remain active until you delete them, but you can define an end date selecting ENDLESS = No and filling the End date.
4. Name your rule so you can identify it in the rules list.
5. Click in Launch Rule.
One the campaign will be linked to a rule, this will appear with Active status in the summary of the In-App campaign, in the section Communication > Messaging.
2. Consult or delete rules
Once you create your first EMMA RULE, you can consult, delete or export the Active Rules.
The table shows the rule name, the applied recipe, the action that EMMA will execute and the start and end dates.
Use the Search field to easily find your rules.
If you need to delete the rule, you have to mouse-over to the left of the Name column and click in the trash icon.
You can export the table clicking in the Export Data bottom.
3. Available recipes
Currently, EMMA has enabled a bunch of recipes to three different behaviors:
- On his Birthday:
- User registered yesterday :
Impact the user one day after registering.
- User on screen:
Impact the user when he goes to a screen of the App. This option allows you to establish communication rules depending on the screens that your user interacts with. If the screen list appears empty it is because EMMA doesn't detect any event like screen. You can establish by yourself the events that you want to be defined as a screen. To do that, follow these instructions.
- User redeemed a coupon:
This option allows you to show a coupon only when the user has redeemed another one. For that you should choose what coupon has to be redeemed and what coupon has to be shown once this action is done.
- User spent at least a set amount of money:
Impact users who have spent at least "X" amount of money through the app.
- User purchased a product:
Impact users who bought a concrete product. If this list is shown empty, is because EMMA can't detect any product in this app. Check the sending transaction documentation for iOS and Android to be able to enrich the product list.
- Tag has a defined value:
This option allows you to impact a user based in a specific tag.
EMMA automatically generates the following options to the TAGS selection:
|Date of first conversion||Date of first transaction event||iOS & Android|
|Date of first login||Date of the first login event||iOS & Android|
|Date of installation||Date the app was installed on the device||iOS & Android|
|Date of last conversion||Date of last transaction event||iOS & Android|
|Date of last login||Date of last login event||iOS & Android|
|Date of last session||Date of the last session event||iOS & Android|
|Date of loyal buyer||Date of second transaction event||iOS & Android|
|Date of loyal user||Date of the fifth session event||iOS & Android|
|Date of register||Date of the event register||iOS & Android|
You can customize how you want to apply the recipe to your TAG based on a text field, number or date by following these steps.
The next table shows what type of communications you can use with each recipe.
4. Add new recipes
It's possible that the option you need to automatize your communications isn't in the recipes list.
Every month, EMMA will add new automation methods to the recipe list and we'll keep in mind all your suggestions that you send us to firstname.lastname@example.org. Your help and experience are essentials to achieve the most powerful list of Automated Mobile Marketing.