EMMA Alerts is the better way to review your campaign status with an automatic email:
1. Login EMMA website and go to My Account > Alerts
2. Add your alert preferences:
Contact email: Add email where you want to received your campaign alerts. You can add multiple emails so, in this case, you should enter it separated by commas.
Campaign activity: Check the boxes you want to receive alerts about if the campaigns have not this event data since 1 week:
|Installs||Non-organic new users|
|Sales||Sales coming from non-organic users|
Insert the rates below which the alert will be fired:
|ITR less than||Install Through Rate. Clicks/Installs x 100|
|Installs||Lead Through Rate. Installs/Leads x 100|
Campaign costs: Add the amount above or below which the alert will be fired.
|Cost greater than||Total campaign cost|
|CPC greater than||Cost per click|
|CPI greater than||cost per isntall|
|CPL greater than||Cost per lead|
|ROI less than||Return on investment (Net profit/Investment x 100)|
Campaign expiration: Select how many days before the campaign expires you want to receive an alert. You should consider that if you select 0, you won't receive any alert.
Report: Select if you want to receive a weekly or monthly report of the acquisition or communication section.
Click on Submit and you'll start receiving alerts once the preferences fired them.