Supported Unique Identifiers

In order to enable Powlink feature and improve the match reliability it's neccesary to append a unique identifier of the device:

ios_ifa

Apple’s advertiser identifier with iOS 6+. The value should be formatted upper case with hyphens.  AAAAAAAAA-BBBB-CCCC-1111-222222220000. If the ios_ifa parameter is going to be used, then ios_ad_tracking_disabled parameter must be specified to indicate whether the user has limited ad with 1 being limited.

http://developer.apple.com/library/ios/#documentation/AdSupport/Reference/ASIdentifierManager_Ref/ASIdentifierManager.html

ios_ifa_md5

The IFA ID of the iOS device  hashed with MD5 algorithm. The value should be generated based on the original value formatted upper case with hyphens: md5(AAAAAAAAA-BBBB-CCCC-1111-222222220000).

ios_ifa_sha1

The IFA ID of the iOS device  hashed with SHA1 algorithm. The value should be generated based on the original value formatted upper case with hyphens: sha1(AAAAAAAAA-BBBB-CCCC-1111-222222220000).

ios_ad_tracking_disabled

If the ios_ifa parameter is going to be used, then this parameter must be specified to indicate whether the user has limited ad tracking with 1 being limited.

android_id

The ANDROID ID for Android devices only. The value should be formatted as lower case.

http://developer.android.com/reference/android/provider/Settings.Secure.html#ANDROID_ID

android_id_md5

The Android ID of the Android device hashed with MD5 algorithm. The value should be generated based on the original value lower case: md5(aaaaaaaa11111111)

android_id_sha1

The Android ID of the Android device hashed with SHA1 algorithm. The value should be generated based on the original value lower case: sha1(aaaaaaaa11111111).

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