Reporting Push Data

1. Login in EMMA and go to Communication > Communication Reports.

2. Select the Push filter and the period of time you want to consult:

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3. You can see two data tables:

In the first data table you can report Push global data:

Campaigns

Number of push campaigns sent.

Total sent

Number of push EMMA try to send.

Total delivered

Number of devices the push finally has been sent.

Total opened

Number of devices that have click on the notification.

Total open rate

Percentage of devices that have opened the push among the total delivered.

Total direct sales

Sales that are associated with the same code sent in the push tag during the push life.

Total direct revenue

The revenue that the direct sales have generated.

Total indirect sales

Sales that are not associated with the push tag, but that are associated to the push during the push life.

Total indirect revenue

The revenue that the indirect sales have generated.

Total sales

Direct sales + indirect sales.

Total revenue

Direct revenue + indirect revenue.

AOV

Average Order Value: Total revenue/total sales

 

In the second data table you can report Push campaign data:

Status

Delivered, sending or scheduled.

Campaign

Name of the push campaign.

Segment

Name of the segment selected.

Message

Message sent on the push.

Sent

Number of push EMMA try to send.

Delivered

Number of devices the push finally has been sent.

Open

Number of devices that have click on the notification.

Open rate

Percentage of devices that have opened the push among the total delivered per campaign

Indirect sales

Sales that are not associated with the push tag, but that are associated to the push during the push life.

Indirect revenue

The revenue that the indirect sales have generated.

Direct sales

Sales that are associated with the same code sent in the push tag during the push life.

Direct revenue

The revenue that the direct sales have generated per campaign

Total sales

Direct sales + indirect sales.

Total revenue

Direct revenue + indirect revenue.

AOV

Average Order Value: Total revenue/total sales

SCH. Date

Date when the push was scheduled.

SCH. Time

Time when the push was scheduled.

Week day

Day of the week when the push was delivered.

Sent date

Date when the push was delivered.

Sent time

Time when the push was delivered.

Timezone

Timezone criteria selected.

 

4. To export all this data, you have to click in the Export data that you will find behind the data table:

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You can complete your push reporting with the detail of each device in Push Status.

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